The Geography of Speed: How Distributed Fulfillment Networks Are Becoming B2B's Most Underrated Competitive Lever
Most B2B cost-reduction strategies focus on unit economics—negotiating better prices, consolidating spend, or squeezing supplier margins. But a growing number of companies are discovering that where inventory sits is at least as important as what it costs. Regional fulfillment positioning is quietly reshaping the competitive landscape across multiple industries, and the window to act is narrowing.